CELEBRATE THE MAGIC OF LOVE THIS VALENTINE’S WITH ZOYA
For immediate release
Mumbai, February, 2013: Zoya, exquisite diamond jewellery from the House of Tata, presents a superb selection of pieces handpicked by Zoya’s panel of style consultants from its Espania, Classic, Lace and Banaras collections for those who want to celebrate this month of love in an unforgettable way.
In traditional pinks and red, each creation is a romantic mix of sensuality, exquisite craftsmanship and unique design. Rubies and pink opals combine with the everlasting diamond to create tasteful designs to suit every romantic palette. This Valentine’s selection, is available at Zoya’s exclusive store at Kemps Corner in Mumbai. Prices available on request.
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Zoya’s Espania: As the name suggests a colourful and vibrant interpretation of the Spanish culture. The flamenco, the carnival, the Spanish architecture amongst others inspired this precious range of jewellery which consists of white and champagne diamonds, rubies and sapphires.
Zoya’s Banaras boasts of striking statement pieces, using materials and techniques rarely used before. A strong line of 22 karat yellow gold, polkis and diamonds, is made immortal in design with techniques such as partaj, chitai and intricate banarasi meenakari and the use of exquisite stones such as malachite, turquoise and pink opals. Pieces find inspiration from eternal images of the city - a lotus blooming in the sacred waters with glistening dewdrops on its petals; captivating chandelier earrings ending in white polkis are inspired by the lamps used for the Ganga Aarti performed each evening on the ghats; a hansli is inspired by the domes and spires of temples that dot the landscape of Banaras. The collection presents inspirational and inspired jewellery for the discerning woman of today.
Zoya’s Lace Collection is inspired by sensuality. Crafted with passion. Designed to entice. The exquisite diamond boutique recreates the romance of a bygone era with a very exclusive line of jewelry inspired by the motifs of lace. With the Lace line of jewellery, it captures the intricate motifs of lace in a collection where threads of beautiful gold weave around diamonds and other precious stones. The Lace Collection is embellished with stones like diamonds, emeralds, rubies and tanzanite.
ABOUT ZOYA
Zoya is a chain of luxury diamond boutiques from the house of Tata. It is both a product and a retail brand and is targeted at the discerning, design seeking woman who is international in her aspiration. The store deals in exquisite styled ranges, primarily in diamonds, apart from the traditional and fusion polki & kundan jewelry besides providing an unmatchable buying experience. The store showcases luxury in its most undiluted form.
Zoya is not merely a jewellery store but a dazzling gallery of fine art, where indulgence comes alive in fine designs of gold, diamonds and precious stones. Creating a new setting, form and design for diamonds, Zoya contemporarizes famed and iconographic design sensibility interpreting it traditionally and fashionably.
CELEBRATE THE MAGIC OF LOVE THIS VALENTINE’S
ReplyDeleteWITH ZOYA
For immediate release
Mumbai, February, 2013: Zoya, exquisite diamond jewellery from the House of Tata, presents a superb selection of pieces handpicked by Zoya’s panel of style consultants from its Espania, Classic, Lace and Banaras collections for those who want to celebrate this month of love in an unforgettable way.
In traditional pinks and red, each creation is a romantic mix of sensuality, exquisite craftsmanship and unique design. Rubies and pink opals combine with the everlasting diamond to create tasteful designs to suit every romantic palette. This Valentine’s selection, is available at Zoya’s exclusive store at Kemps Corner in Mumbai. Prices available on request.
_____ xx_____
Zoya’s Espania: As the name suggests a colourful and vibrant interpretation of the Spanish culture. The flamenco, the carnival, the Spanish architecture amongst others inspired this precious range of jewellery which consists of white and champagne diamonds, rubies and sapphires.
Zoya’s Banaras boasts of striking statement pieces, using materials and techniques rarely used before. A strong line of 22 karat yellow gold, polkis and diamonds, is made immortal in design with techniques such as partaj, chitai and intricate banarasi meenakari and the use of exquisite stones such as malachite, turquoise and pink opals. Pieces find inspiration from eternal images of the city - a lotus blooming in the sacred waters with glistening dewdrops on its petals; captivating chandelier earrings ending in white polkis are inspired by the lamps used for the Ganga Aarti performed each evening on the ghats; a hansli is inspired by the domes and spires of temples that dot the landscape of Banaras. The collection presents inspirational and inspired jewellery for the discerning woman of today.
Zoya’s Lace Collection is inspired by sensuality. Crafted with passion. Designed to entice. The exquisite diamond boutique recreates the romance of a bygone era with a very exclusive line of jewelry inspired by the motifs of lace. With the Lace line of jewellery, it captures the intricate motifs of lace in a collection where threads of beautiful gold weave around diamonds and other precious stones. The Lace Collection is embellished with stones like diamonds, emeralds, rubies and tanzanite.
ABOUT ZOYA
Zoya is a chain of luxury diamond boutiques from the house of Tata. It is both a product and a retail brand and is targeted at the discerning, design seeking woman who is international in her aspiration. The store deals in exquisite styled ranges, primarily in diamonds, apart from the traditional and fusion polki & kundan jewelry besides providing an unmatchable buying experience. The store showcases luxury in its most undiluted form.
Zoya is not merely a jewellery store but a dazzling gallery of fine art, where indulgence comes alive in fine designs of gold, diamonds and precious stones. Creating a new setting, form and design for diamonds, Zoya contemporarizes famed and iconographic design sensibility interpreting it traditionally and fashionably.
FOR FURTHER INFORMATION ON ZOYA, PLEASE CONTACT:
Nikita Hirawat
PR Associate, Criesse Communications
+91 9969209453 / nikita.hirawat@criesse.com
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